Measuring the Patient Experience (PX) and using that information to improve processes (BPM) are necessary steps for a Patient-Centered Medicine. Ciklo is our proposal to generate this virtuous circle. Salesforce Health Cloud: transforms hospital operations with the world’s best CRM for healthcare and life sciences. Virtual assistants streamline communication with customers, giving them timely access to the information and resources they need. Inphabot is our virtual assistant specifically engineered for the pharmaceutical industry.